A Day in Brooklyn with Emma Anderson

Photo DIARY

A Day in Brooklyn with Emma Anderson

Photography: Emma Anderson

Words: Emma Anderson

Some people move through the world with a quiet kind of creativity. Emma Anderson is one of them.

The New Zealand-born photographer and director has called Brooklyn home since 2012, working almost exclusively on film. Across fashion, beauty and still life, her images are warm, intimate and unmistakably human  - guided by curiosity rather than artifice.

We followed Emma for a day through the neighbourhood she now calls home. A loaf from the local bakery in Bed-Stuy. A stop at the butcher. A wander through Herbert Von King Park. A drive into SoHo to pick up fresh rolls of film. Then back home, where the afternoon light settles in and the ordinary becomes something worth noticing.

In between, we spoke about life in New York, her enduring love of film, and finding balance between creative work and everyday life.

Conversation with Emma

You've called Brooklyn home since 2012 - what was it that first pulled you there, and what's kept you?

I moved to Brooklyn with a one year Visa, looking for some work experience in the photo industry! But I fell in love with NY and never left.

If a friend was visiting New York for the first time, what would you recommend they do?

This is so hard! The biggest advice would be to walk around as much as possible in the city, I love to citibike, and catch the east river ferry.

Tell us about your relationship with film - and why, in a world that's moved almost entirely to digital, you keep coming back to it.

I started shooting on film, so it’s always been a comfortable place for me. Sometimes I wonder if it’s easier because you shoot less, there are less options, and you have to be so much more considered with each frame and with the lighting. And I love to print in the darkroom!

I moved to Brooklyn with a one year Visa, looking for some work experience in the photo industry! But I fell in love with NY and never left.

Your work moves across fashion editorial and more candid, everyday work. Does your approach change depending on the project, or is it always the same eye?

It’s totally different depending on the project for sure, and if it’s commercial or editorial, if it’s something I can creatively drive or if it’s coming fully baked from the client side. If it’s my own editorial project then I get super deep into research and prep. I love to have a pretty well formed idea I can take to a stylist or set designer and then we can shape that together. If it's a commercial job that is coming via a creative agency or client side, then I still love to help develop, cast and input creatively where I can, but I’ll take a lot more cues from the client.

Tell us about a shoot that has stayed with you.

Anything for the Met Gala is a wild ride, I did a shoot for Dior with Rosalía that was 5 hours of waiting and 5 minutes of shooting. But an old shoot that I’ll never forget was in the south of France, running through the fields at sunset and driving through the countryside all piled into a van. Shooting the whole story on one old 35mm film camera because my whole kit got stolen on the train ride down, I had to use 15 rolls of film and the camera I had in my handbag for a big two-day editorial shoot. It was actually really fun and loose, and it turned out great.

You've worked with some incredible names and brands - who or what are you still hoping to shoot?

This is tricky! My wish list at the moment is based on stylists I would love to collaborate with, and a few models that would be a dream. But shooting a celeb that my sisters love, that would be cool to share with them, or I’d die for a big campaign in NZ that my parents would get to see!

As a freelance photographer, no day is the same. Are there any grounding rituals that help keep balance in an otherwise busy lifestyle?

I read a lot, which is calming for me. And there are certain albums and songs I’ll play on my headphones on the way to set that get me in the right frame of mind.


The day you documented felt very much your own - a bakery, a park, picking up film, time at home. How much does everyday life feed into your creative work?

I think it feeds into the work a lot, lately I’ve been seeing a lot of movies at some fun arthouse theaters here which has been super inspiring. But downtime at home and spending time with super creative friends in the same industry is always motivating & inspiring.

When you come back to New Zealand, what's the first thing you find yourself doing?

Going home to mums in Aotea Harbour, near Kawhia. Jumping on the quad bike and going for a ride down the beach.

Are there any upcoming projects you're excited about?

I have an ongoing project at home that is super exciting! I’m shooting female bodybuilders in NZ, the women at home and at the competitions. My mum & older sister both used to bodybuild, and they are both a part of the project. It’s been super sick to shoot, I’m really excited for the final book and exhibition!

Quick Fire Q's:

Name a scent that invokes a special memory for you?

The beach at home, just the ocean and fresh air!

A daily ritual you can’t live without?

Morning coffee at home, so lame I know.

What’s your favourite space in your home?

The morning sunlight in the bedroom.

Your most-loved Ashley & Co scent?

Tui & Kahili!

To see more of Emma's work and follow along with her creative journey, visit her Instagram below.



@emmaxanderson